Aidos Kurmashev

Lead Product Designer

Lead end-to-end design of Freedom Business mobile app (iOS / Android) from scratch; established design processes, communication guidelines, and review cadence. Defined UX vision and product flows for 20+ core scenarios (payments, accounts, approvals), reducing average task time for pilot users by ~25%. Built the first design system for the product (40+ components, 100+ variants), cutting design and front-end iteration time by ~30%. Set up regular design reviews and specs, decreasing design–dev misalignment by ~40%; mentored 2 junior/middle designers on research, prototyping, and handoff.

• Reduced average task time for pilot users by ~25%
• Cut design and front-end iteration time by ~30%
• Decreased design–dev misalignment by ~40%
• Mentored 2 junior/middle designers

Senior UX Designer

Finalized structural concept for the Jerry LCD two-sided construction (touch LCD + LED widgets), improving navigation and information discovery for 200k+ citizens and tourists per year. Designed end-to-end UX/UI for the Widget Control Panel and a reusable Widget Library with 30+ widget types; reduced widget launch time from 1–2 days to 20–30 minutes. Created interfaces for smartboards, widget parameters, and monitoring dashboards, cutting manual configuration work for support teams by ~50%.

• Improved navigation and information discovery for 200k+ citizens and tourists per year
• Reduced widget launch time from 1–2 days to 20–30 minutes
• Cut manual configuration work for support teams by ~50%

UX Designer

Designed key user flows and interfaces for online credit applications and supporting banking services used by 50k+ customers monthly. Simplified forms and decision flows, reducing average application time by ~20% and improving completion rate by ~10%. Partnered with product managers, analysts, and developers to test hypotheses and iterate based on quantitative and qualitative data.

• Reduced average application time by ~20%
• Improved completion rate by ~10%

Product Designer

Designed product flows for a single-pass app to 160+ fitness and sports facilities across Almaty and Astana; recognized in Forbes Kazakhstan Top-30 apps of 2019.

• Recognized in Forbes Kazakhstan Top-30 apps of 2019

Product Designer

Designed B2B dashboards, statistics, and widgets for a marketplace connecting 20k+ stores and consumers; led problem analysis and UX strategy with cross-functional teams.