Batyr Shabdanov

Lead Product Manager – Loyalty

Scaled a 4M+ user loyalty ecosystem across 3 apps, driving 16% retention lift and 10% GMV growth through gamification and AI-powered product development. Delivered the Bir Bonus loyalty ecosystem across three mobile applications in a multi-market environment, managing the full player lifecycle for 4M+ customers and improving 90-day retention by 16%. Launched gamification mechanics including mini-games, increasing new user activation by 3% and purchase frequency by 7%. Integrated a cross-application personalisation and recommendation model, surfacing content tailored to distinct player archetypes and boosting e-commerce purchase conversion by 5%. Accelerated product discovery by embedding AI tools into prototyping, user research, PRD writing, and data analysis workflows.

• Scaled a 4M+ user loyalty ecosystem across 3 apps
• Driving 16% retention lift
• 10% GMV growth
• Improving 90-day retention by 16%
• Increasing new user activation by 3%
• Purchase frequency by 7%
• Boosting e-commerce purchase conversion by 5%

Head of Product – Growth

Executed and aligned a growth and monetization strategy across three product teams, scaling monthly active users by 15% to 1M MAU. Expanded the product and game portfolio by 20% through Live Ops initiatives and content discovery improvements, driving a 40% increase in monthly subscription revenue (MRR). Identified and prioritized experimentation targets — A/B tests and holdouts — across conversion and engagement funnels, increasing average user playtime by 13%. Partnered with the executive team to evaluate product growth metrics across a multi-market portfolio, directly contributing to successful sell-side deals into Ukraine and Kyrgyzstan.

• +35% MRR
• Gaming became #1 non-core user segment by engagement and breadth of play
• Scaling monthly active users by 15% to 1M MAU
• Expanded the product and game portfolio by 20%
• Driving a 40% increase in monthly subscription revenue (MRR)
• Increasing average user playtime by 13%
• Directly contributing to successful sell-side deals into Ukraine and Kyrgyzstan

Senior Product Manager – Loyalty & Gamification

Conducted behavioral data analysis using SQL and Amplitude across a mobile user base of 1M+, uncovering actionable insights that improved user retention by 25%. Leveraged data analytics to diagnose user activation inefficiencies, increasing the DAU/MAU ratio by 27%. Applied a problem-hypothesis approach to define and iterate on product requirements, sharpening product vision and reducing cycle time by 15% and enabling more efficient resource allocation. Led cross-functional teams of 5+ disciplines — data scientists, marketers, engineers, QA, and designers — to deliver product outcomes at scale.

• Launched zero-to-one first-in-market gamified loyalty program Beeline.Rewards
• Improved user retention by 25%
• Increasing the DAU/MAU ratio by 27%
• Reducing cycle time by 15%

Product Manager – B2B Self-Service

Launched Smart Assistant, reducing inbound support volume by 10% and freeing support capacity for higher-priority issues. Synthesized insights from 20+ qualitative and quantitative user research studies using the JTBD framework, identifying a new growth opportunity that was prioritized into roadmap. Negotiated vendor contracts during the development phase, achieving 10% in cost savings.

• Deployed product development approach for faster product delivery for key clients
• Reducing inbound support volume by 10%
• Achieving 10% in cost savings

Product Manager – Online Dating

Conducted comprehensive market research and competitive analysis, identifying key trends that informed new feature development and drove a 23% increase in 7-day retention. Collaborated with engineering to design and ship a differentiating product feature, reducing Customer Acquisition Cost (CAC) by 50%. Championed user research initiatives to directly improve UX/UI quality, resulting in a 20% reduction in customer complaints.

• Product became #1 top-of-mind local online dating app
• Drove a 23% increase in 7-day retention
• Reducing Customer Acquisition Cost (CAC) by 50%
• Resulting in a 20% reduction in customer complaints